My Design Solution-Melissa Sherley-Graphic Designer

Hello,
Welcome to my portfolio

I’m Melissa, a Sydney based Graphic Designer passionate about Brand Identities, Typesetting, Art, Fashion and Storytelling. My personal approach to design is that I tell the visual stories that demonstrate the uniqueness of brands. Prior to being a Designer I have a background in Marketing as a Project Manager for a Creative Studio and as a Marketing Executive in Electronics before I chose to develop my skillset more specifically as a Graphic Designer so I can offer my design services. My software skills include Adobe InDesign, Illustator, Photoshop, After Effects, Premier Pro, Dreamweaver, Dimensions and Substance 3D Stager. In addition to the Adobe Suite I’ve worked with Canva, the website builder Wix, Microsoft Office and the writing software Scrivener. My skillset as a Graphic Designer includes Typesetting, Branding & Logo Design, Motion Graphics, Video Editing, Illustration, UI/UX Design, Packaging Design, Product Design, Copywriting and most recently Digital Painting. An example of my digital painting can be seen in the motion graphic I created of the blooming Lily as part of the typographic introduction to both my portfolio and portfolio website.

What sets me apart as a Graphic Designer is that when I begin the concept stage of a project, I am looking into the backstory of a brand to uncover its true identity. I then consider the setting in which a particular project is set in order to determine which characteristics of the brand are best to highlight and demonstrate through its marketing deliverables such as a brand identity, logo design, UI/UX design, marketing campaign, print and/or digital advertising, motion graphics, typesetting for an article or a brochure design etc. This is where I utilise research data and insights to get into the psyche of the design. I always design with a human - centric outcome as the intentional target, and settle only when that target has been reached.

Motion Graphic and Download

Below is a motion graphic I created of my portfolio for your viewing convenience. Please feel welcome to pause and play. The video resolution has been chosen for online viewing.

For a higher resolution PDF you can use the button to view my portfolio in your own time.

Hello,
Welcome to my portfolio

I’m Melissa, a Sydney based Graphic Designer passionate about Brand Identities, Typesetting, Art, Fashion and Storytelling. My personal approach to design is that I tell the visual stories that demonstrate the uniqueness of brands. Prior to being a Designer I have a background in Marketing as a Project Manager for a Creative Studio and as a Marketing Executive in Electronics before I chose to develop my skillset more specifically as a Graphic Designer so I can offer my design services. My software skills include Adobe InDesign, Illustator, Photoshop, After Effects, Premier Pro, Dreamweaver, Dimensions and Substance 3D Stager. In addition to the Adobe Suite I’ve worked with Canva, the website builder Wix, Microsoft Office and the writing software Scrivener. My skillset as a Graphic Designer includes Typesetting, Branding & Logo Design, Motion Graphics, Video Editing, Illustration, UI/UX Design, Packaging Design, Product Design, Copywriting and most recently Digital Painting. An example of my digital painting can be seen in the motion graphic I created of the blooming Lily as part of the typographic introduction to both my portfolio and portfolio website.

What sets me apart as a Graphic Designer is that when I begin the concept stage of a project, I am looking into the backstory of a brand to uncover its true identity. I then consider the setting in which a particular project is set in order to determine which characteristics of the brand are best to highlight and demonstrate through its marketing deliverables such as a brand identity, logo design, UI/UX design, marketing campaign, print and/or digital advertising, motion graphics, typesetting for an article or a brochure design etc. This is where I utilise research data and insights to get into the psyche of the design. I always design with a human - centric outcome as the intentional target, and settle only when that target has been reached.

Motion Graphic and Download

Below is a motion graphic I created of my portfolio for your viewing convenience. Please feel welcome to pause and play. The video resolution has been chosen for online viewing.

For a higher resolution PDF you can use the button to view my portfolio in your own time.

VIEW MY PORTFOLIO PDF

MY DESIGN PHILOSOPHY:
"I tell visual stories that demonstrate the uniqueness of brands."
UNCOVER THE TRUE BRAND IDENTITY

UNDERSTAND THE COMMERCIAL SETTING

CREATE HUMAN-CENTRIC DESIGN SOLUTIONS