ClearView: The abiity to see something because it is not blocked or covered by something else.
Core sense: It also means mental clarity; having a good logical understanding of a complex situation or problem.
Common usage: An unobstructed line of sight where nothing blocks what you can see.
Front Label
Back Label
My Design Process
1. RESEARCH:
I researched the global plastic pollution crisis with the intent to create a new brand, product and designs for grocery stores.
2. COPYWRITING:
From my research findings and development I wrote a research article (available to read below). I then created the messaging for the brand and labels with the intent to empower consumers with an awareness of the problem summary and how they can be apart of the solution with the purchase of the product.
3. IMAGES:
I created the logo Illustrator. I also sourced the brand imagery and the packaging elements. I customised and artworked them in Illustrator and Photoshop.
4. COMPOSITION:
I created the packaging label compositions in InDesign. I created mockups with Dimenion and Photoshop before creating the motion graphic design in After Effects.
MAKING THE PROJECT Scroll the book pages to see my research findings and view additional designs
