homeSAFE

Created with

The Adobe Creative Clouds' Photoshop was used to create this design by Graphic Designer, Melissa Sherley
The Adobe Creative Clouds' Illustrator was used to create this design by Graphic Designer, Melissa Sherley
The Adobe Creative Clouds' InDesign was used to create this design by Graphic Designer, Melissa Sherley
DESIGNS BY MELISSA SHERLEY
Brand ID
+ Logo
+ Socials
homeSAFE brand, logo and socials designs by Graphic Designer, Melissa Sherley

LOGO DEFINITION


homeSAFE: Describes a state of safety.
Core sense: Arriving back at your house without harm.
Common usage: Also, it refers a a secure place used to store valuables inside a residence.

My Design Process

1. RESEARCH: I researched the design and messaging of content insurance companies and home inventory apps.
2. COPYWRITING: From my research I created the app and social media content design messages with the intent to empower readers with understanding the benefits of preparing their home inventory.
3. IMAGES: I created the logo Illustrator. I also sourced and created custom illustrations using a combination of Illustrator and Photoshop.
4. COMPOSITION: Finally I created the composition in InDesign to complete the social media designs.

DESIGN IN FOCUS