Noteworthy

Created with

The Adobe Creative Suite's Photoshop was used to create this design by Graphic Designer, Melissa Sherley
The Adobe Creative Suite's Illustrator was used to create this design by Graphic Designer, Melissa Sherley
The Adobe Creative Suite's InDesign was used to create this design by Graphic Designer, Melissa Sherley
DESIGNS BY MELISSA SHERLEY
Whisky Label
+ Packaging
+ Logo
+ Brand ID
Noteworthy whisky label, packaging and logo design by Graphic Designer Melissa Sherley

LOGO DEFINITION


Noteworthy: is an adjective meaning important, interesting, or remarkable enough to deserve attention.
Core sense: Worthy of notice or significant.
Common usage: Used to describe events, achievements, or facts that stand out from the ordinary.

CREATING THE DESIGN



DESIGN COLOUR PALETTE: Selected to compliment the colour of the liquid whisky visible through the glass bottle and to emphasise the flavour profile of smokey oak, dried fruits, toffee and chocolate.

VISUAL DESIGN INSPIRATION: The shape of the number 8 in this font was my design inspiration.



AUSPICIOUS NUMBERS (IN CHINESE & EAST TRADITIONS):

8: Sounds like the word for wealth, fortune and prosperity; favoured heavily in business, phone numbers, and addresses.

88: Considered one of the most auspicious and lucky numbers in Chinese culture and numerology, representing double wealth and extremely good fortune.

168: A popular combination sounding like "wealth all the way".

Lid seal design

Whisky bottle label design

Whisky packaging design



My design intention: Provide a sensory based experience emphasising quality craftmanship of the blend and aid the customer in their selection process by being clear and direct.