Quiétude: Elegant and stylish in behaviour, design or style.
Core sense: A state of calmness and peacefulness.
Common usage: Luxurious but restrained by good taste.
My Design Process
1. RESEARCH:
I researched beauty with the intent of creating a new brand, logo, products, digital and print designs.
2. COPYWRITING:
From my research I created the brand name, perfume, skincare products, print advertisement and digital design.
3. IMAGES:
I created the logo and product designs in Illustrator. I sourced imagery assets for the brand. And I prepared images in Photoshop utilising color grading and model retouch.
4. COMPOSITION:
I created the composition in InDesign to complete the packaging, packaging display, digital design and print advertisement.