Paula Scher

Created with

The Adobe Creative Clouds' Photoshop was used to create this design by Graphic Designer, Melissa Sherley
The Adobe Creative Clouds' Illustrator was used to create this design by Graphic Designer, Melissa Sherley
The Adobe Creative Clouds' InDesign was used to create this design by Graphic Designer, Melissa Sherley
DESIGNS BY MELISSA SHERLEY
4 Page Print Article
+ 3 Webpage Designs
PaulaScher brand, logo label, packaging, merchandise and POS designs by Graphic Designer, Melissa Sherley

THE BRIEF


    "Playing for keeps": Please provide a 4 page Print Article design (with 3 design options).
    From the selected design option create:
  • 1 x Webpage - Desktop design
  • 1 x Webpage - Tablet design
  • 1 x Webpage - Mobile design

Option 1
(2 double page spreads)

Paula Scher Print and Digital Article designs by Graphic Designer, Melissa Sherley
Paula Scher Print and Digital Article designs by Graphic Designer, Melissa Sherley

Option 2
(2 double page spreads)

Paula Scher Print and Digital Article designs by Graphic Designer, Melissa Sherley
Paula Scher Print and Digital Article designs by Graphic Designer, Melissa Sherley

Option 3
(2 double page spreads)

Paula Scher Print and Digital Article designs by Graphic Designer, Melissa Sherley
Paula Scher Print and Digital Article designs by Graphic Designer, Melissa Sherley

Option 3
(2 double page spreads)

Paula Scher Print and Digital Article designs by Graphic Designer, Melissa Sherley

My Design Process

1. RESEARCH: I researched Paula Scher with the intent to create a 4 page article design with 3 distinctly unique options.
2. COPYWRITING: I received 2 versions of the articles' text; the first for print and the second for digital to be designed as a webpage for desktop, tablet and mobile (with 3 individual design layouts requested for these).
3. IMAGES: I created the title design in Illustrator. I also sourced all of the imagery to compliment the design direction I chose from my research. Then I prepared all of the images with Photoshop.
4. COMPOSITION: I created a total of 4 final designs in InDesign; 1x print, 1x desktop, 1x tablet and 1x mobile article design layouts as per the brief. I also created mockups with Dimenion and Photoshop.
MAKING THE PROJECT
Scroll the book pages to see my project overview and view the additional webpage designs