Sweetly Divine Gelato

Created with

The Adobe Creative Clouds' Photoshop was used to create this design by Graphic Designer, Melissa Sherley
The Adobe Creative Clouds' Illustrator was used to create this design by Graphic Designer, Melissa Sherley
The Adobe Creative Clouds' InDesign was used to create this design by Graphic Designer, Melissa Sherley
DESIGNS BY MELISSA SHERLEY
Brand ID + Logo
+ Packaging
+ Website

LOGO DEFINITION


Sweetly Divine Gelato: Meaning a gelato that tastes so exceptionally good, rich or flavourful that it feels divine or like it came straight from heaven.
Core sense: A flavour and experience that is not just tasty, but of a transcendent, mouthwatering perfection.
Common usage: Heavenly delicious.

My Design Process

1. RESEARCH: I researched ice cream and gelato with the intent of creating a new brand, logo and product design.
2. COPYWRITING: From my research I created the brand name, flavour profiles and product descriptions.
3. IMAGES: I created the logo in Illustrator. I sourced and created custom illustrations using a combination of Illustrator and Photoshop. And I prepared images in Photoshop utilising color grading to emphasise the flavour profiles visually.
4. COMPOSITION: I created the composition in InDesign to complete the packaging, packaging display and website designs. Finally, I created a motion graphic in After Effects to animate the website and demonstrate how it looks scrolling in a tablet view.

DESIGN IN FOCUS



Product and packaging design


by Melissa Sherley


Website Design